a common question

A question we've been asked multiple times in the comments and over email is as follows:

"By linking to the sites you're trashing, aren't you just bringing more attention to them and driving more traffic?"

It's a logical question. But it's one that's easily explained.

If I like to a post and say, "Hello reader, check out this great post." You would go, "Oh, I trust hearst and see him as someone whom I would listen to. I will click and enjoy this link."

If I go" Hello reader, check out this shitty post some cunt wrote." You go, "I am anticipating not enjoying this post!"

It's human nature. Specifically, we're controlling the frame. If we say something sucks and then it does, you'll see the site for what it is. Traffic's relatively irrelevant unless you're afraid of people leaving your site and not coming back. But we know you will.